How Much Does a Fitbit Cost? A Guide to Fitbit Prices

Many people are interested in purchasing a Fitbit, but they are unsure about the cost. So, how much does a Fitbit cost?

The cost of a Fitbit can vary depending on several factors, including the model, features, and where you purchase it.

In this post, I will provide you with a comprehensive guide to help you understand the cost of all Fitbit models.

So, How Much Does a Fitbit Cost in the US?

Fitbit is a great tool for tracking your fitness goals and monitoring your progress. There are different models of Fitbit available, each with its own unique features and price point. (Check out this post comparing Fitbits and their features)

Some models are more expensive than others, but they also offer more advanced features. Understanding the different Fitbit models and their costs can help you make an informed decision when purchasing a Fitbit.

The price of a Fitbit varies depending on the model. The following is a list of popular Fitbit models and their prices in the US:

NB: I have omitted models that are no longer sold or supported. For a list of all Fitbit models, click here.

Related: How do I Find out What Fitbit I Have?

Fitbit ModelUS PriceTypeMore Info
Google Pixel Watch$349.99SmartwatchLearn More
Fitbit Sense 2$299.95SmartwatchLearn More
Fitbit Versa 4$199.95SmartwatchLearn More
Fitbit Inspire 3$99.95WristbandLearn More
Fitbit Charge 5$149.95WristbandLearn More
Fitbit Luxe$129.95WristbandLearn More
Fitbit Ace 3$79.95WristbandLearn More
Fitbit Versa 3$145SmartwatchLearn More
Fitbit Inspire 2$58WristbandLearn More
Fitbit Sense$176SmartwatchLearn More
Fitbit Charge 4$145WristbandLearn More
Fitbit Versa 2$140SmartwatchLearn More
Fitbit Ace 2$77WristbandLearn More
Fitbit Inspire HR$170WristbandLearn More
Fitbit Inspire$120WristbandLearn More
Fitbit Charge 3$130WristbandLearn More
Fitbit Versa$129SmartwatchLearn More
Fitbit Alta HR$199WristbandLearn More
Fitbit Charge 2$160WristbandLearn More
Fitbit Alta$210WristbandLearn More
Fitbit Blaze$280SmartwatchLearn More
Fitbit Flex 2$140WristbandLearn More
Fitbit Charge HR$140WristbandLearn More
Fitbit Flex$112WristbandLearn More
Fitbit Zip$129ClipLearn More
Fitbit One$129ClipLearn More 

Factors Influencing Fitbit Cost

When considering purchasing a Fitbit device, there are several factors that can influence the overall cost. Here are some of the most common ones:


The specific model of Fitbit device can greatly impact the cost. Fitbit offers a range of devices, from basic fitness trackers to more advanced smartwatches. The more features a device has, the higher the cost is likely to be.


In addition to the model, the specific features of a Fitbit device can also impact the cost. As mentioned above, devices with more advanced features tend to be more expensive. However, even within the same model line, there can be variations in features that affect the cost.


The retailer where a Fitbit device is purchased can also affect the cost. Different retailers may offer different prices for the same device, so it is worth shopping around to find the best deal.


Fitbit prices vary depending on the country and region. Here are some factors that affect the price of Fitbit in the US and Europe:

  • Sales tax: The US quoted price does not include sales tax, while the UK price includes VAT.
  • Delivery taxes: Some devices are shipped from one country to another, which may affect the price.
  • Currency exchange rate: The price of Fitbit may vary depending on the currency exchange rate.
  • Availability: Some countries may have limited availability of certain Fitbit models, which may affect the price.
  • Discounts and deals: Fitbit sales and discounts can score you a discount on everything from the latest releases to the oldest (and cheapest) fitness trackers.

Related: Is Fitbit Cheaper in the US?

Additional Costs

In addition to the initial cost of purchasing a Fitbit device, there may be additional costs associated with using the device and accessing certain features.

One such cost is the Fitbit Premium membership, which provides access to advanced features such as personalized coaching, health insights, and guided programs. The cost of Fitbit Premium is $9.99 per month or $79.99 per year. However, Fitbit offers a three-month free trial of their Premium membership, so you can try out the features before committing to a subscription.

Another potential cost is the need to replace the device’s battery (if your Fitbit warranty period has lapsed). Fitbit devices typically have a battery life of several days to a week, depending on usage. When the battery eventually runs out, you may need to purchase a replacement battery or upgrade to a new device.

You may also incur data usage fees if you choose to sync your Fitbit device with your smartphone or other mobile device. This can be particularly relevant if you have limited data plans or frequently travel to areas without Wi-Fi access. However, you can also choose to sync your device using a Wi-Fi connection to avoid incurring data usage fees.

NB: Check out these cheaper Fitbit alternatives.

Where to Buy a Fitbit

If you’re interested in purchasing a Fitbit, there are several options available to you.

Fitbit Website:

One of the easiest ways to purchase a Fitbit is to buy it online on the Fitbit website. This can be a good choice if you’re looking for a specific model or color that may not be available at other retailers.

Online Retailers:

Another way to purchase a Fitbit is to buy it online. There are several online retailers that carry Fitbit products, including:

  • Best Buy: Best Buy offers a wide selection of Fitbit products, including fitness trackers and smartwatches.
  • Amazon: Amazon carries a large selection of Fitbit products, often at competitive prices.
  • Target: Target carries several Fitbit products, including fitness trackers and smartwatches.

Other Retailers:

Fitbit products are also available at many other retailers, including:

  • Walmart: Walmart carries several Fitbit products, including fitness trackers and smartwatches.
  • Dick’s Sporting Goods: Dick’s Sporting Goods carries a selection of Fitbit products, including fitness trackers and smartwatches.
  • REI: REI carries several Fitbit products, including fitness trackers and smartwatches.

No matter where you choose to purchase your Fitbit, it’s important to compare prices and read reviews to ensure you’re getting the best value for your money.

Frequently Asked Questions

What is the best Fitbit watch for the price?

The best Fitbit watch for the price depends on what features you are looking for. If you want a basic fitness tracker, the Fitbit Inspire 2 is a good option. If you want more advanced features like GPS and music storage, the Fitbit Versa 3 is a good choice. The Fitbit Charge 5 is also a great option for those who want a fitness tracker with some smartwatch features.

Are Fitbits actually worth it?

Whether or not Fitbits are worth it depends on your personal preferences and fitness goals. Fitbits are great for tracking your activity, sleep, and heart rate, and can help you stay motivated to reach your fitness goals. However, if you don’t prioritize fitness tracking or don’t find the features useful, a Fitbit may not be worth the cost.

What is the difference between Fitbit Charge 5 and Fitbit Versa 4?

The Fitbit Charge 5 and Fitbit Versa 4 have some key differences. The Charge 5 is a fitness tracker with some smartwatch features, while the Versa 4 is a full-featured smartwatch. The Charge 5 has a longer battery life and is more affordable, while the Versa 4 has more advanced features like built-in GPS and music storage.

Which Fitbit is the easiest for seniors to use?

The Fitbit Inspire 2 is a great Fitbit for seniors who want a simple and easy-to-use fitness tracker. It has a basic display and straightforward features, making it easy to track daily activity and monitor health metrics.

How much does a Fitbit cost on average?

The cost of a Fitbit varies depending on the model and features. Fitbit’s current smartwatches and trackers range from $300 to as low as $80. Of course, you could probably find an older tracker for a lot less, but these are the Fitbits that are currently recommended.

Fitbit vs. Apple Watch: Which one is better for fitness tracking?

Both Fitbit and Apple Watch are great for fitness tracking, but they have some key differences. Fitbits are generally better for tracking basic fitness metrics like steps, sleep, and heart rate, while Apple Watch is better for more advanced features like ECG and blood oxygen monitoring. However, the Apple Watch is also more expensive than most Fitbit models.


How Much Does a Fitbit Cost?

The cost of a Fitbit varies depending on the model and features. The basic models start at $99.99, while the more advanced models can cost up to $329.99.

NB: A used Fitbit would be a little cheaper

Fitbit also offers a premium membership for users who want access to additional features such as personalized coaching, advanced insights, and guided programs. The cost of Fitbit Premium ranges from $7.99 to $14.99 per month, depending on the plan.